Lazy Dog Restaurants
At Lazy Dog Restaurants, I led social strategy for a nationally recognized hospitality brand, transforming digital channels into high-performing platforms that drove both brand affinity and business results. By aligning creative storytelling with operational goals, I helped elevate the brand’s voice, strengthen guest relationships, and support revenue-driving initiatives across key campaigns and promotions.
Impact Snapshot
Generated 1B+ impressions and 4.9M+ engagements through community-first storytelling
Increased total audience by 1,100%+, adding 128K+ followers
Launched TikTok as a growth engine, driving 200M+ impressions
Boosted social-to-site traffic with 1.28M+ link clicks (+160%)
Scaled content operations across 6,000+ posts while mentoring team talent
Brand Storytelling
Influencer Marketing + Partnerships
Two examples here (amongst many amazing partnerships):
@blondeswhoeat spreading the word on a new value-based restaurant offering + organically teaming up with @keith_lee125 to contribute 150 TV Dinners to the FamiLee Food Drive in Texas
Chef-led Series
Internet Culture-Driven Content
My approach to content begins with the brand objective, then translates it through the lens of internet culture. From directing a seasonal feature with Chef Nick in the R+D kitchen to filming and editing a playful Galentine’s Day spread, I developed platform-native concepts rooted in timely trends, audience behaviors and the visual language of social. The result is content that feels distinctly Lazy Dog while remaining relevant, engaging and made for the way people consume — and share — content online.
The Seasonal Scoop w/ Chef Nick - an ongoing series created to connect with TikTok & Reels audiences.
Holiday & Trending-inspired content - from ideation to publishing.
More Examples
American Honda Motor Co.
At American Honda Motor Co., I led community management across owned social channels reaching more than 19M followers, shaping how two iconic automotive brands showed up in real time. From vehicle launches to tentpole cultural events like Sundance, I helped translate major brand moments into timely, audience-first engagement while partnering with agencies and creators to deliver platform-native storytelling. I also pitched and led Acura’s first TikTok campaign, surpassing industry benchmarks and signaling new growth opportunities for the brand.
Honda Latino • Acura
HONDA & ACURA MOTORSPORTS (COVID-19)
Honda and Acura transformed their social channels into a monthlong celebration of motorsports, adapting to a reshuffled racing calendar brought on by COVID-19. The campaign built excitement around major events, including the Indianapolis 500, Formula One Belgian Grand Prix, Michelin GT Challenge and Pikes Peak International Hill Climb — through timely content and the hashtags #PoweredbyHonda and #AcuraMotorsports. An interactive Twitter activation invited fans to select a color, number and name to receive a personalized virtual Honda fire suit designed for sharing across social.
TASK
Live editing and publishing of custom-fan requested fire suits on Twitter.
Client
Honda & Acura
Year
2020
California Lottery
To drive awareness of CA Lottery’s new Día De Los Muertos Scratchers with culturally-relevant representation, we activated 20 CA-based Hispanic influencers to encourage entries using #DDLMxCALottery for an IG giveaway of $100 in DDLM scratchers and a $400 gift card.
Agency: Casanova//McCann
Partners: Open Influence (Influencer Marketing), HAUS (Snapchat Production Partner)
IG Story Example 1
@pattyrodriguez
IG Story Example 2
@hungryinla
IG Story Example 3
@aliciastylish
Lotería Scratchers
Our goal was to create immediate awareness of CA Lottery’s highly anticipated Lotería Scratchers, inspired by the traditional Mexican bingo game. We tapped into 10 CA-based, Hispanic influencers, who developed a total of 20 posts, each with their individual creative spin. Our influencers were encouraged to express themselves through cosplay, hosting a lotería night or shooting a boomerang/stop motion piece.
Agency: Casanova//McCann
Partners: Open Influence (Influencer Marketing), Fisherman Labs (Snapchat Production Partner)
Snapchat Audience Lens
Our DDLM lens was highly successful after driving engagements and viral social conversations that exceeded benchmarks.
Peep 👀 the final execution. ➡️
Client
California Lottery
Year
2018
Snapchat Audience Lens
We created a lens that let users transform themselves into two of Lotería’s most well-known characters - El Catrín and La Dama. Share rates exceeded benchmarks and the lens ultimately showed high play time.
Client
California Lottery
Year
2018
