Lazy Dog Restaurants

At Lazy Dog Restaurants, I led social strategy for a nationally recognized hospitality brand, transforming digital channels into high-performing platforms that drove both brand affinity and business results. By aligning creative storytelling with operational goals, I helped elevate the brand’s voice, strengthen guest relationships, and support revenue-driving initiatives across key campaigns and promotions.

Impact Snapshot

• Generated 1B+ impressions and 4.9M+ engagements through community-first storytelling

• Increased total audience by 1,100%+, adding 128K+ followers

• Launched TikTok as a growth engine, driving 200M+ impressions

• Boosted social-to-site traffic with 1.28M+ link clicks (+160%)

• Scaled content operations across 6,000+ posts while mentoring team talent

American Honda Motor Co.

At American Honda Motor Co., I led community management across owned social channels reaching more than 19M followers, shaping how two iconic automotive brands showed up in real time. From vehicle launches to tentpole cultural events like Sundance, I helped translate major brand moments into timely, audience-first engagement while partnering with agencies and creators to deliver platform-native storytelling. I also pitched and led Acura’s first TikTok campaign, surpassing industry benchmarks and signaling new growth opportunities for the brand.

Honda Latino • Acura

California Lottery

To drive awareness of CA Lottery’s new Día De Los Muertos Scratchers with culturally-relevant representation, we activated 20 CA-based Hispanic influencers to encourage entries using #DDLMxCALottery for an IG giveaway of $100 in DDLM scratchers and a $400 gift card.

Agency: Casanova//McCann

Partners: Open Influence (Influencer Marketing), HAUS (Snapchat Production Partner)

Snapchat Audience Lens

Our DDLM lens was highly successful after driving engagements and viral social conversations that exceeded benchmarks.

Peep 👀 the final execution. ➡️

Lotería Scratchers

Our goal was to create immediate awareness of CA Lottery’s highly anticipated Lotería Scratchers, inspired by the traditional Mexican bingo game. We tapped into 10 CA-based, Hispanic influencers, who developed a total of 20 posts, each with their individual creative spin. Our influencers were encouraged to express themselves through cosplay, hosting a lotería night or shooting a boomerang/stop motion piece.

Agency: Casanova//McCann

Partners: Open Influence (Influencer Marketing), Fisherman Labs (Snapchat Production Partner)

Snapchat Audience Lens

We created a lens that let users transform themselves into two of Lotería’s most well-known characters - El Catrín and La Dama. Share rates exceeded benchmarks and the lens ultimately showed high play time.

Carl’s Jr.

As Carl Jr.’s Hispanic AOR we were tasked to develop a Hispanic presence for the burger chain. We began by kicking off Carl’s Jr. Latino on Facebook. All content was developed in-house after food shoots at local Carl’s Jr. restaurants. It was a true collaboration between the social and creative teams.